8 ways you are impacted by not having a Growth Plan

In the absence of a Growth Plan, many businesses suffer from severe knock-on effects that impact revenue growth. Building and sharing a Growth Plan with your team and external advisors ensures that you are sprinting in the correct direction of customer segments that most value your offerings. WATCH: Why GROW Strategy is [...]

By | August 19th, 2015|Core Topics, Growth Planning|

Why half a campaign doesn’t bring half the results

In tough times, a strategy that gets regular use is to increase advertising and promotional budgets. The Internet has had a dramatic shift in viewer habits. This has led to an increasingly fragmented audience. Well designed advertising campaigns achieve results. The important decision of a promotional mix involves making a selection between the investment in traditional [...]

By | August 11th, 2015|Step 4 - Growth Strategy, Step 8 - Digital Strategy|