SWOT your way to competitive advantage

Have you ever completed a SWOT analysis on your business, but didn’t really get much value out of it? You’re not alone. Getting the most out of a SWOT analysis is where many businesses get stuck. Identifying the internal strengths and weaknesses of your business, along with external opportunities and threats through SWOT analysis [...]

By | October 26th, 2015|Step 2 - SWOT Analysis, Step 7 - Competitive Analysis|

Sync-up sales and marketing for revenue growth

In our information-rich, always-on digital world, buyer behaviour has changed dramatically. Our ability to conduct more research online before making a purchase decision has also significantly transformed the roles of sales and marketing people. In 2011, Corporate Executive Board (CEB) released the findings of their study showing 57% of a typical purchase decision is made [...]

By | October 22nd, 2015|Growth Planning|