Digital Disruption: Opportunity or Threat?

Australian businesses are in two minds about innovation according to a new report by American Express, The Economy of Shopping Small. On the one hand, 43% do not believe they are innovative; on the other, 57% overwhelmingly believe that innovation drives the success of their business. This is reinforced by another report, this time [...]

By | December 2nd, 2015|Step 8 - Digital Strategy|

From bell curve to well curve: The story of customer polarisation

Digital disruption is rewriting the rules of business and competition. With the fast changing customer landscape, incumbent brands are at risk of being left behind. The alarming truth is that if you simply continue to do the same things that have brought you success in the past, your business will fail. Conventional assumptions about value [...]

By | December 2nd, 2015|Growth Planning, Step 8 - Digital Strategy|