Digital disruption: Do you really know what your customers want?

It’s been four years since Deloitte published its landmark study, Digital disruption: Short fuse, big bang?, looking at the impact of digital innovation across all industries, and predicting how much change could be expected in the years to come. Since this time, digital disruption has of course become commonplace. Every single industry faces digital [...]

By | June 29th, 2016|Step 3 - Client Segmentation, Step 8 - Digital Strategy|

Concentrate to succeed: 5 reasons to segment your clients?

Client Segmentation enables the concentration of your valuable and scarce resources to grow your business. What is Client Segmentation? It is the subdivision of a market into discrete client groups that share similar characteristics. Here are 5 reasons why successful companies adopt client segmentation: Provides Focus: It provides a powerful means to identify client needs [...]

By | June 8th, 2016|Step 3 - Client Segmentation|