How to label your client segments?

Typically, there are many groupings or segments to choose from when selecting your client segments. 2 key areas of focus are: 1. Rear-view Mirror: We suggest reviewing your current clients (based on revenue generated in recent years) and, 2. Frontal-view: We suggest looking ahead at your future growth areas, so you can pick a few client segments [...]

By | October 22nd, 2016|Step 3 - Client Segmentation|
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Permission-marketing basics

Clients are more sophisticated and discerning than ever before. They are more likely to feel turned off by intrusive marketing messages that interrupt their enjoyment whilst browsing or viewing your content. How much damage is being done to your brand by provoking clients (or prospects) with annoying messages? What does this do to your levels of client [...]

By | October 10th, 2016|Step 4 - Growth Strategy, Step 8 - Digital Strategy, Step 9 - Tactics|
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