About Shehan Wijetilaka

Shehan is an expert in marketing strategy and sales execution. His insights are backed up with over 25 years of demand creation experience in senior sales executive roles, including running a $100 million business line. He also has deep insights in developing new digital business models and is passionate about social media. Shehan has published many research papers and articles. He also speaks regularly at industry forums and conferences on topics such as Business Strategy, Value Creation, Centres of Influence, Demand Creation Strategies and Digital Disruption. Shehan has a B.Sc Honours Degree in Electronics Engineering and Physics from Loughborough University, United Kingdom. He has worked for IBM Corp, Telstra and Huthwaite.
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3 key reasons to use a Client Referrals strategy

One of the most powerful methods to grow an advisory business is to let the current clients do the work - to get noticed and be talked about. Here are three points why successful firms have always used the approach of getting people talking about their business; about the quality of the service they deliver, [...]

By | October 6th, 2014|Step 4 - Growth Strategy|
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Key elements of a Business Plan

Written business plans have advantages over good intentions - putting your business idea on paper helps demonstrate a well thought out business proposition, to prospective investors. What are the key elements of a business plan? From market analysis to your company financials, here are the essential components of a business plan; Why [...]

By | September 6th, 2014|Growth Planning|
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