Competitive Analysis reveals how you compete in a particular business; it will show how to gain a competitive advantage differentiating yourself in the eyes of the customer.
"We are so unique we don't face competition" stated the CEO to me. Is this correct? Can you really afford the complacency of believing you are better than the competition? What does such complacency lead to? Management guru, Tom Peters summed it like this: The principal reason, invariably, most successful companies rather quickly become [...]
Digitisation changes competitive advantage because it changes market definition. Digital disruption is breaking down barriers to entry for companies in their existing markets but also into new ones as well. Companies can begin to think about this by imagining what a competitor might do to disrupt their market. What is competitive advantage? Value is [...]
Have you ever completed a SWOT analysis on your business, but didn’t really get much value out of it? You’re not alone. Getting the most out of a SWOT analysis is where many businesses get stuck. Identifying the internal strengths and weaknesses of your business, along with external opportunities and threats through SWOT analysis [...]
Strengths-Weaknesses-Opportunities-Threats (SWOT) analysis (1) is a widely recognised method for gathering, structuring and reviewing a snap-shot of the current situation - to ultimately aid in a methodical planning process to develop a growth plan for a company. Strategic Assessment The SWOT labels provide a framework for reviewing the position and direction of a company. Strengths [...]