Competitive Analysis reveals how you compete in a particular business; it will show how to gain a competitive advantage differentiating yourself in the eyes of the customer.

How will your business compete in the Digital Age?

Digitisation changes competitive advantage because it changes market definition. Digital disruption is breaking down barriers to entry for companies in their existing markets but also into new ones as well. Companies can begin to think about this by imagining what a competitor might do to disrupt their market. What is competitive advantage? Value is [...]

By | February 21st, 2018|Step 7 - Competitive Analysis, Step 8 - Digital Strategy|

Competition: Why complacency is the real enemy

"We are so unique we don't face competition" stated the CEO to me. Is this correct? Can you really afford the complacency of believing you are better than the competition? What does such complacency lead to? Management guru, Tom Peters summed it like this: The principal reason, invariably, most successful companies rather quickly become [...]

By | April 27th, 2017|Step 7 - Competitive Analysis|

SWOT your way to competitive advantage

Have you ever completed a SWOT analysis on your business, but didn’t really get much value out of it? You’re not alone. Getting the most out of a SWOT analysis is where many businesses get stuck. Identifying the internal strengths and weaknesses of your business, along with external opportunities and threats through SWOT analysis [...]

By | October 26th, 2015|Step 2 - SWOT Analysis, Step 7 - Competitive Analysis|

Using a SWOT to assess your business growth potential

Strengths-Weaknesses-Opportunities-Threats (SWOT) analysis (1) is a widely recognised method for gathering, structuring and reviewing a snap-shot of the current situation - to ultimately aid in a methodical planning process to develop a growth plan for a company. Strategic Assessment The SWOT labels provide a framework for reviewing the position and direction of a company.  Strengths [...]