A business will not succeed or fail based on the information provided in a growth plan, but a plan can help a business idea become successful through focused planning and forethought.

Digital Disruption: Opportunity or Threat?

Australian businesses are in two minds about innovation according to a new report by American Express, The Economy of Shopping Small. On the one hand, 43% do not believe they are innovative; on the other, 57% overwhelmingly believe that innovation drives the success of their business. This is reinforced by another report, this time [...]

By | December 2nd, 2015|Step 8 - Digital Strategy|

From bell curve to well curve: The story of customer polarisation

Digital disruption is rewriting the rules of business and competition. With the fast changing customer landscape, incumbent brands are at risk of being left behind. The alarming truth is that if you simply continue to do the same things that have brought you success in the past, your business will fail. Conventional assumptions about value [...]

By | December 2nd, 2015|Growth Planning, Step 8 - Digital Strategy|

Centres of Influence: 3 key barriers to success

Centres of Influence (COI’s) are key people within the target client segment that you need to penetrate. The COI is typically a trusted advisor of your target client. If executed correctly, COI’s introduce you to clients with whom you’d like to do business. The goal is to discuss how you work with their clients and [...]

By | November 24th, 2015|Step 4 - Growth Strategy|

To grow or not to grow? It’s an urgent choice between life and death

Last year in their Global survey of 400 CEOs, KPMG found an overwhelming refocus on growth after years of focus on risk aversion and operational efficiency. Fast forward twelve months, and KPMG’s Global CEO Outlook 2015 is even more upbeat about growth planning. 52% of CEO's picked aggressive growth: Asked to identify their organizational priorities [...]

By | November 4th, 2015|Core Topics, Step 4 - Growth Strategy|

SWOT your way to competitive advantage

Have you ever completed a SWOT analysis on your business, but didn’t really get much value out of it? You’re not alone. Getting the most out of a SWOT analysis is where many businesses get stuck. Identifying the internal strengths and weaknesses of your business, along with external opportunities and threats through SWOT analysis [...]

By | October 26th, 2015|Step 2 - SWOT Analysis, Step 7 - Competitive Analysis|

Sync-up sales and marketing for revenue growth

In our information-rich, always-on digital world, buyer behaviour has changed dramatically. Our ability to conduct more research online before making a purchase decision has also significantly transformed the roles of sales and marketing people. In 2011, Corporate Executive Board (CEB) released the findings of their study showing 57% of a typical purchase decision is made [...]

By | October 22nd, 2015|Growth Planning|

Value Creation in Professional Services

Experience shows that in tough economic times where discretionary spending is reduced or even non-existent, the demand for professional consulting services can be increased by applying skill to create value during every client interaction - rather than simply making more client meetings (i.e., more activity). Compared to just 12 months ago, clients are busier than [...]

By | September 2nd, 2015|Growth Planning, Step 4 - Growth Strategy|

8 ways you are impacted by not having a Growth Plan

In the absence of a Growth Plan, many businesses suffer from severe knock-on effects that impact revenue growth. Building and sharing a Growth Plan with your team and external advisors ensures that you are sprinting in the correct direction of customer segments that most value your offerings. WATCH: Why GROW Strategy is [...]

By | August 19th, 2015|Core Topics, Growth Planning|

Why half a campaign doesn’t bring half the results

In tough times, a strategy that gets regular use is to increase advertising and promotional budgets. The Internet has had a dramatic shift in viewer habits. This has led to an increasingly fragmented audience. Well designed advertising campaigns achieve results. The important decision of a promotional mix involves making a selection between the investment in traditional [...]

By | August 11th, 2015|Step 4 - Growth Strategy, Step 8 - Digital Strategy|

Strategy for Growth: Weather the storm

In tough time, the first, and most frequently observed strategy is to do nothing. To wait until the economy improves. Alas, reduced growth and conservation of scarce capital is a normal course of action in a tough economy, and the good times may be a long way off. You risk having to lay off more [...]

By | July 17th, 2015|Step 4 - Growth Strategy|