Strengths-Weaknesses-Opportunities-Threats (SWOT) analysis is a widely recognised method for gathering, structuring and reviewing a snap-shot of the current situation – to ultimately aid in a methodical planning process to develop a growth plan for a company

SWOT your way to competitive advantage

Have you ever completed a SWOT analysis on your business, but didn’t really get much value out of it? You’re not alone. Getting the most out of a SWOT analysis is where many businesses get stuck. Identifying the internal strengths and weaknesses of your business, along with external opportunities and threats through SWOT analysis [...]

By | October 26th, 2015|Step 2 - SWOT Analysis, Step 7 - Competitive Analysis|

Using a SWOT to assess your business growth potential

Strengths-Weaknesses-Opportunities-Threats (SWOT) analysis (1) is a widely recognised method for gathering, structuring and reviewing a snap-shot of the current situation - to ultimately aid in a methodical planning process to develop a growth plan for a company. Strategic Assessment The SWOT labels provide a framework for reviewing the position and direction of a company.  Strengths [...]