Good strategy leads to reviewing all available options to concentrate our resources and attention on a few critical actions. This is why we need Tactics to turn our chosen Strategies into a coherent few actions that make the difference.

Hunt for growth? The pivotal role that most influences sales results

For companies focused on growth, one of the biggest "perceived" opportunities is to make sales more productive through higher efficiencies. As a leader driving growth, this only provides a fraction of your potential revenue increase. Sales efficiency, if executed well, serves to get your Business Developers or Advisors in front of the correct client [...]

By | February 7th, 2018|Growth Planning, Step 4 - Growth Strategy, Step 9 - Tactics|

Permission-marketing basics

Clients are more sophisticated and discerning than ever before. They are more likely to feel turned off by intrusive marketing messages that interrupt their enjoyment whilst browsing or viewing your content. How much damage is being done to your brand by provoking clients (or prospects) with annoying messages? What does this do to your levels of client [...]

2 ways to quality check your growth tactics for the best results

Completing your growth plan in a smart and disciplined way is just the first step in your journey to realising your growth potential. You’ve then got to execute it. And this is where many businesses become unstuck by trying to execute too many tactics. You see, the challenge for most businesses is not [...]

By | August 1st, 2016|Step 9 - Tactics|

6 critical topics to test your business growth curve

Standing still is not an option. Any business that is not growing is going backwards. Too many companies face the day-to-day pressures of surviving and end up just “playing along with the market” in auto-mode. They are hoping growth that is lost in the past will somehow re-appear on their top-line revenue, in the [...]

It may not be sexy, but it works: How to ensure critical things get done on time!

“All of us were excited about our newly developed growth plan.  That said, somehow we neglected to clarify specifically who is responsible for doing what by when.” Studies tell us that 60-70% of business failures are due, not to a bad strategy, but due to bad execution. If we know this to be true, [...]

By | April 1st, 2015|Step 9 - Tactics|