Good strategy leads to reviewing all available options to concentrate our resources and attention on a few critical actions. This is why we need Tactics to turn our chosen Strategies into a coherent few actions that make the difference.
For companies focused on growth, one of the biggest "perceived" opportunities is to make sales more productive through higher efficiencies. As a leader driving growth, this only provides a fraction of your potential revenue increase. Sales efficiency, if executed well, serves to get your Business Developers or Advisors in front of the correct client [...]
Clients are more sophisticated and discerning than ever before. They are more likely to feel turned off by intrusive marketing messages that interrupt their enjoyment whilst browsing or viewing your content. How much damage is being done to your brand by provoking clients (or prospects) with annoying messages? What does this do to your levels of client [...]
Completing your growth plan in a smart and disciplined way is just the first step in your journey to realising your growth potential. You’ve then got to execute it. And this is where many businesses become unstuck by trying to execute too many tactics. You see, the challenge for most businesses is not [...]
Standing still is not an option. Any business that is not growing is going backwards. Too many companies face the day-to-day pressures of surviving and end up just “playing along with the market” in auto-mode. They are hoping growth that is lost in the past will somehow re-appear on their top-line revenue, in the [...]
“All of us were excited about our newly developed growth plan. That said, somehow we neglected to clarify specifically who is responsible for doing what by when.” Studies tell us that 60-70% of business failures are due, not to a bad strategy, but due to bad execution. If we know this to be true, [...]