The lessor known your company, the sharper your Value Proposition needs to be

Why the absence of a crisp Value Proposition hurts your business?

You don't get a second chance to make a first impression. The lessor known your company, the sharper your Value Proposition needs to be. A crisp Value Proposition is essential for any business seeking to clearly communicate to customers, why they are different, better, and worth purchasing from. The Value Proposition should be able to [...]

By | April 25th, 2015|Step 6 - Value Proposition|