Shehan Wijetilaka

Founder

Shehan is an expert in marketing strategy and sales execution. His insights are backed up with over 25 years of demand creation experience in senior sales executive roles, including running a $100 million business line.

He also has deep insights in developing new digital business models and is passionate about social media.

Shehan understands intimately what it takes to grow a business – to develop new markets using innovation, and also do this in tough economic times where client discretionary spending is low.

In recent years, Shehan has provided advisory services on sales and marketing strategy to many publicly-listed and privately-held organisations – including the wealth management arms of Australia’s largest banks, advising several consulting firms and many IT&T companies. He has also led many large scale sales transformation programs.

Shehan has published many research papers and articles. He also speaks regularly at industry forums and conferences on topics such as Business Strategy, Value Creation, Centres of Influence, Demand Creation Strategies and Digital Disruption.

Shehan has a B.Sc Honours Degree in Electronics Engineering and Physics from Loughborough University, United Kingdom. He has worked for IBM Corp, Telstra and Huthwaite.  He is married with two teenage children and likes Cricket, Rugby, Golf, Travelling and Reading.