Articles and Insights

Our articles present the latest thinking on today’s most important topics – to share fresh ideas to grow your business. Through extensive surveys and rigorous analysis, our experts get to the heart of the issues that matter most, to help enhance your growth plan.

To make it easier for you to find tips and ideas, the articles are posted into Categories, sorted by the 9 Steps in the Blueprint.

articles and insights
  • Business Goals

5 Tips for setting Business Goals

November 2nd, 2016|0 Comments

Well-chosen goals point a business in the right direction. Here are 5 tips for setting clear goals for your business. It is better to select a small number of goals (3-5) than have a long [...]

  • Segment Customers

How to label your client segments?

October 22nd, 2016|0 Comments

Typically, there are many groupings or segments to choose from when selecting your client segments. 2 key areas of focus are: 1. Rear-view Mirror: We suggest reviewing your current clients (based on revenue generated in recent [...]

  • Marketing

Permission-marketing basics

October 10th, 2016|0 Comments

Clients are more sophisticated and discerning than ever before. They are more likely to feel turned off by intrusive marketing messages that interrupt their enjoyment whilst browsing or viewing your content. How much damage is being [...]

  • Digital Tribes

Digital Tribes: Why cost, convenience, and customisation hold the key to customer loyalty

September 6th, 2016|Comments Off on Digital Tribes: Why cost, convenience, and customisation hold the key to customer loyalty

It’s time to employ individualised marketing techniques to remain connected with your customers. Gone are the days when basic segmentation was all you needed to pinpoint your target audience. Customers are more than age, [...]

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