Client segmentation enables the concentration of resources on the target market to grow your business

How to label your client segments?

Typically, there are many groupings or segments to choose from when selecting your client segments. 2 key areas of focus are: 1. Rear-view Mirror: We suggest reviewing your current clients (based on revenue generated in recent years) and, 2. Frontal-view: We suggest looking ahead at your future growth areas, so you can pick a few client segments [...]

By | October 22nd, 2016|Step 3 - Client Segmentation|

Digital Tribes: Why cost, convenience, and customisation hold the key to customer loyalty

It’s time to employ individualised marketing techniques to remain connected with your customers. Gone are the days when basic segmentation was all you needed to pinpoint your target audience. Customers are more than age, gender location and income levels neatly filed in your database. You’ve really got to know what your customers want at [...]

By | September 6th, 2016|Step 3 - Client Segmentation, Step 8 - Digital Strategy|

Digital disruption: Do you really know what your customers want?

It’s been four years since Deloitte published its landmark study, Digital disruption: Short fuse, big bang?, looking at the impact of digital innovation across all industries, and predicting how much change could be expected in the years to come. Since this time, digital disruption has of course become commonplace. Every single industry faces digital [...]

By | June 29th, 2016|Step 3 - Client Segmentation, Step 8 - Digital Strategy|

Concentrate to succeed: 5 reasons to segment your clients?

Client Segmentation enables the concentration of your valuable and scarce resources to grow your business. What is Client Segmentation? It is the subdivision of a market into discrete client groups that share similar characteristics. Here are 5 reasons why successful companies adopt client segmentation: Provides Focus: It provides a powerful means to identify client needs [...]

By | June 8th, 2016|Step 3 - Client Segmentation|