Creating demand for professional consulting services

A poll of 217 current and former Formula One drivers nominated Ayrton Senna as the Greatest Formula One Driver of all time. In a glittering ten year career that ended with his untimely death, Senna had 41 Grand Prix wins. He also secured 3 world championship crowns. But what stands out most is his [...]

By | March 12th, 2016|Step 4 - Growth Strategy|

Strategy for Growth: Shift to lowering risk

To stimulate demand in tough times, reducing the price is a typical strategy that is floated by many business owners and executives. Cutting prices by skimping on service delivery is not likely to thrill the client or ensure loyalty. At best, this is a short term strategy that can be very elastic. Worked example: Airline [...]

By | March 1st, 2016|Step 4 - Growth Strategy|