Key elements of a Business Plan

Written business plans have advantages over good intentions - putting your business idea on paper helps demonstrate a well thought out business proposition, to prospective investors. What are the key elements of a business plan? From market analysis to your company financials, here are the essential components of a business plan; Why [...]

By | September 6th, 2014|Growth Planning|

4 critical questions to kick-start your Social Media strategy

A decade ago, hardly anyone booked travel or did their banking online. In the rapidly emerging Digital world, this is the preferred method of doing business for an increasing number of existing and new clients. Conversion from a casual online inquiry to a closed sale remains low in an online world - typically around 3%. [...]

By | September 6th, 2014|Step 8 - Digital Strategy|

Setting Revenue Goals: Balancing the Urgent and the Important

"What is important is seldom urgent and what is urgent is seldom important.” - Dwight D. Eisenhower, 34th President of the United States of America We live in a 24-7 world that is disruptive and changing at a rapid rate.  Modern technology (24-hour news, Twitter, Facebook, text messaging) constantly bombard us with unfiltered “incoming” [...]

By | September 6th, 2014|Step 1 - Business Goals|