About Jim Burke

Jim is an expert in making business strategy work through targeted, high impact people initiatives. He has over 25 years proven success in Australia, the US and Asia Pacific. He earned B.A. and M.A. degrees from Wayne State University in the United States.

5 Tips for setting Business Goals

Well-chosen goals point a business in the right direction. Here are 5 tips for setting clear goals for your business. It is better to select a small number of goals (3-5) than have a long list. Keep each goal clear and simple. Be specific and realistic. Ensure your goals are aligned with your overall mission [...]

By | November 2nd, 2016|Step 1 - Business Goals|

2 ways to quality check your growth tactics for the best results

Completing your growth plan in a smart and disciplined way is just the first step in your journey to realising your growth potential. You’ve then got to execute it. And this is where many businesses become unstuck by trying to execute too many tactics. You see, the challenge for most businesses is not [...]

By | August 1st, 2016|Step 9 - Tactics|

SWOT your way to competitive advantage

Have you ever completed a SWOT analysis on your business, but didn’t really get much value out of it? You’re not alone. Getting the most out of a SWOT analysis is where many businesses get stuck. Identifying the internal strengths and weaknesses of your business, along with external opportunities and threats through SWOT analysis [...]

By | October 26th, 2015|Step 2 - SWOT Analysis, Step 7 - Competitive Analysis|

Sync-up sales and marketing for revenue growth

In our information-rich, always-on digital world, buyer behaviour has changed dramatically. Our ability to conduct more research online before making a purchase decision has also significantly transformed the roles of sales and marketing people. In 2011, Corporate Executive Board (CEB) released the findings of their study showing 57% of a typical purchase decision is made [...]

By | October 22nd, 2015|Growth Planning|

It may not be sexy, but it works: How to ensure critical things get done on time!

“All of us were excited about our newly developed growth plan.  That said, somehow we neglected to clarify specifically who is responsible for doing what by when.” Studies tell us that 60-70% of business failures are due, not to a bad strategy, but due to bad execution. If we know this to be true, [...]

By | April 1st, 2015|Step 9 - Tactics|

SMART Objectives: What gets measured gets done

Would you invest in a financial product without knowing its projected return?  Of course not.  If an investment projected a 15% gain, would you want to know by when? Of course you would. It is essential to know what to expect in order to make sound decisions about where to invest your resources. Yet, many [...]

By | January 15th, 2015|Step 5 - Business Objectives|

Setting Revenue Goals: Balancing the Urgent and the Important

"What is important is seldom urgent and what is urgent is seldom important.” - Dwight D. Eisenhower, 34th President of the United States of America We live in a 24-7 world that is disruptive and changing at a rapid rate.  Modern technology (24-hour news, Twitter, Facebook, text messaging) constantly bombard us with unfiltered “incoming” [...]

By | September 6th, 2014|Step 1 - Business Goals|