Using a SWOT to assess your business growth potential

Strengths-Weaknesses-Opportunities-Threats (SWOT) analysis (1) is a widely recognised method for gathering, structuring and reviewing a snap-shot of the current situation - to ultimately aid in a methodical planning process to develop a growth plan for a company. Strategic Assessment The SWOT labels provide a framework for reviewing the position and direction of a company.  Strengths [...]

By | June 6th, 2015|Step 2 - SWOT Analysis, Step 7 - Competitive Analysis|
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Strategy for growth: Cross-selling

It is generally acknowledged that the approximate cost for acquiring a new client is 5 to 8 times more than retaining a current relationship. By applying this in the disrupted marketplace, it is logical to assume that, to increase market share, we need to cross-sell new products or services to existing clients. Clients will also benefit [...]

By | June 1st, 2015|Step 4 - Growth Strategy|
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