A business will not succeed or fail based on the information provided in a growth plan, but a plan can help a business idea become successful through focused planning and forethought.
Sales Strategy: 7 bullets to dodge for your growth plan
Leaders must rethink how they source leads, manage pipelines, and harness their resources to grow their business more effectively. Rather than being overwhelmed, the best leaders have figured out how to overcome the complexity it takes to generate market growth. They have a Growth Plan" Planning on revenue growth is one of the most critical [...]
Competition: Why complacency is the real enemy
"We are so unique we don't face competition" stated the CEO to me. Is this correct? Can you really afford the complacency of believing you are better than the competition? What does such complacency lead to? Management guru, Tom Peters summed it like this: The principal reason, invariably, most successful companies rather quickly become [...]
You can’t cost-cut your way to greatness: you need to grow revenues
At a time when business models age faster than the latest iPhone, focusing on operational efficiency alone is not enough to succeed. To grow your business, you need to build it from within (known as Organic Growth), or essentially buy it through mergers and acquisitions (known as Inorganic Growth). Either way, you need to stay [...]
5 Tips for setting Business Goals
Well-chosen goals point a business in the right direction. Here are 5 tips for setting clear goals for your business. It is better to select a small number of goals (3-5) than have a long list. Keep each goal clear and simple. Be specific and realistic. Ensure your goals are aligned with your overall mission [...]
How to label your client segments?
Typically, there are many groupings or segments to choose from when selecting your client segments. 2 key areas of focus are: 1. Rear-view Mirror: We suggest reviewing your current clients (based on revenue generated in recent years) and, 2. Frontal-view: We suggest looking ahead at your future growth areas, so you can pick a few client segments [...]
Permission-marketing basics
Clients are more sophisticated and discerning than ever before. They are more likely to feel turned off by intrusive marketing messages that interrupt their enjoyment whilst browsing or viewing your content. How much damage is being done to your brand by provoking clients (or prospects) with annoying messages? What does this do to your levels of client [...]
Digital Tribes: Why cost, convenience, and customisation hold the key to customer loyalty
It’s time to employ individualised marketing techniques to remain connected with your customers. Gone are the days when basic segmentation was all you needed to pinpoint your target audience. Customers are more than age, gender location and income levels neatly filed in your database. You’ve really got to know what your customers want at [...]
Strategy for Growth: Less is more
“Work smarter, not harder” has never been a more appropriate motto. The focus should be on the skill, and not the activity when confronting selling in a down-market. Extending this to the current economic climate, there is little point in driving the sales team to have more meetings with clients. This will simply mean they [...]
2 ways to quality check your growth tactics for the best results
Completing your growth plan in a smart and disciplined way is just the first step in your journey to realising your growth potential. You’ve then got to execute it. And this is where many businesses become unstuck by trying to execute too many tactics. You see, the challenge for most businesses is not [...]
How changed customer buying patterns impacts your sales growth?
Planning for revenue growth is one of the most critical components in today’s business world - it is also one of the most misunderstood elements. The two key aspects of your Growth Plan are: first, developing it and then executing it. Very few companies succeed in both. You can make a start to your growth plan by [...]