A business will not succeed or fail based on the information provided in a growth plan, but a plan can help a business idea become successful through focused planning and forethought.
SMART Objectives: What gets measured gets done
Would you invest in a financial product without knowing its projected return? Of course not. If an investment projected a 15% gain, would you want to know by when? Of course you would. It is essential to know what to expect in order to make sound decisions about where to invest your resources. Yet, many [...]
Who are Centres of Influence?
Centers of Influence (COI’s) are key people within the target client segment that you need to penetrate. Centers of Influence are typically the main advisors engaged by the end-client. Professionals such as Accountants, Financial Advisers, Lawyers are obvious COIs. If executed correctly, COI’s introduce you to clients with whom you’d [...]
3 key reasons to use a Client Referrals strategy
One of the most powerful methods to grow an advisory business is to let the current clients do the work - to get noticed and be talked about. Here are three points why successful firms have always used the approach of getting people talking about their business; about the quality of the service they deliver, [...]
Key elements of a Business Plan
Written business plans have advantages over good intentions - putting your business idea on paper helps demonstrate a well thought out business proposition, to prospective investors. What are the key elements of a business plan? From market analysis to your company financials, here are the essential components of a business plan; Why [...]
Setting Revenue Goals: Balancing the Urgent and the Important
"What is important is seldom urgent and what is urgent is seldom important.” - Dwight D. Eisenhower, 34th President of the United States of America We live in a 24-7 world that is disruptive and changing at a rapid rate. Modern technology (24-hour news, Twitter, Facebook, text messaging) constantly bombard us with unfiltered “incoming” [...]